How to Enhance the Seller Experience

For most clients, their home is their largest financial asset, which is why the process of selling it can be an incredibly emotional and stressful experience. Clients look to realtors as their trusted advisors during the listing, marketing, and negotiating stages as well as the closing process.

In fact, 89% of home sellers turn to realtors, according to an annual survey conducted by the National Association of Realtors. They want an agent they can trust and who will do anything possible to get the most money for their home in the least amount of time.

As their agent, it’s up to you to do everything you can to smooth the process of selling their home. The following are some of the best ways you can enhance the seller’s experience:

Communicate efficiently every step of the way.

Be sure to regularly update clients and give them valuable feedback. One of the most common complaints sellers have about their real estate agents relates to a lack of contact or consistency in communication. You should inform your client about the number of people who have viewed the home, buyer and agent feedback, market updates, and keep them informed during escrow and closing. Oftentimes, clients know very little, if anything, about the process of selling a home. This is why effective, ongoing communication is critical to establishing a relationship with your client and enhancing their experience.

Be your client’s biggest advocate.

From the negotiating process all the way to attending the home inspection and appraisal, clients want someone who has their best interests at heart. They need someone who will fight hard for the best possible terms and conditions for their client during the negotiations. Plus, by appearing at the inspection and appraisal on behalf of the seller, you can hear feedback firsthand, which can help protect your client from unreasonable buyer requests.

Finalize loose ends for closing.

As closing draws near, you will need to take care of all the little details for your client as efficiently as possible. One of the ways to accomplish this is by going paperless with Form Simplicity. Form Simplicity’s online forms and eSignature let your clients sign when they want, where they want. eSign leads the clients field-by-field to ensure all fields are completed. The session won’t complete until the client has properly filled out the forms, so they won’t have to go back and make corrections to incomplete forms.

By creating a selling experience that goes above and beyond what is expected of a realtor, you can build a relationship throughout the process and secure a lifelong client.

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